About
About
|
My Mantra
Be a nice person
Work with people whose company you enjoy Do what makes you proud Stand for something Love social media Always be curious Embrace change |
Nice to meet you! I'm Julie and I'm a Senior Social Media Strategist.
I started my career in 2005 in Account Service and learned over the years that my passion was in strategy. I found digging into data to find that magical nugget of insight to help clients be effective in their market efforts was exciting. As social media began to gain momentum, I turned my focus to this ever-changing, constantly challenging channel and have never looked back.
Since then, I have spent years running, growing, building, and evolving social media departments across multiple agencies in both Canada and the U.S.
Do you only need me? No problem! You need a team of 5? Let’s do it. At JSC, I also have an amazing team of freelancers behind me that I will bring in, based on the needs of the client. I will craft your team (if you need one!) to fit the needs of your account and then I oversee and manage that team, so you get the strategy and executional experience from the right people, without having to source subject matter experts across the industry.
I currently run this model for Global, North American, and National brands.
I started my career in 2005 in Account Service and learned over the years that my passion was in strategy. I found digging into data to find that magical nugget of insight to help clients be effective in their market efforts was exciting. As social media began to gain momentum, I turned my focus to this ever-changing, constantly challenging channel and have never looked back.
Since then, I have spent years running, growing, building, and evolving social media departments across multiple agencies in both Canada and the U.S.
Do you only need me? No problem! You need a team of 5? Let’s do it. At JSC, I also have an amazing team of freelancers behind me that I will bring in, based on the needs of the client. I will craft your team (if you need one!) to fit the needs of your account and then I oversee and manage that team, so you get the strategy and executional experience from the right people, without having to source subject matter experts across the industry.
I currently run this model for Global, North American, and National brands.
A wonderful person, Julie Sheldon is a strategic thinker, collaborative, creative in thinking and grounded in execution. She brings a clear and exciting vision to a brief creating engaging and fun communications that’s current, relevant and resonates with our target consumer. With her passion, commitment and attention to details she has been able to enable stronger brand health and engagement while creating, managing and executing the Smirnoff Ice Coolers Social Strategy.
-Vincent D'Souza, Brand Manager, Diageo
Toronto agency-raised, I now live on the west coast, working with clients and agencies both big and small. As a result, I'm time zone-agnostic and have a client roster spans from Vancouver, Seattle, Toronto and New York.
From coast to coast, Canada to the U.S., I’d be happy to consult on your business.
Julie was wonderful to work with. She brought a high level of creativity and strategic thinking to her work on Home Hardware’s brand relaunch. Julie was instrumental in the development of our new digital & social media strategy, as well as the creation of the social media playbook. I highly recommend Julie for an effective and useful social media strategy that makes a measurable difference.
-Rob Wallace, Senior Director, Marketing - Home Hardware Stores Limited