About
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Nice to meet you! I'm Julie and I'm a Sr Social Media Strategist.
I started my career over 15 years ago in Account service and learned over the years that my passion was in strategy. Digging into data to find that magical nugget of insight to help clients be effective in market was more exciting than overseeing timelines. As social media began to gain momentum, I turned my focus to this ever changing, constantly challenging channel and have never looked back. The last 6 years of my career have been spent running, growing, building and evolving social media departments across two agencies in both Canada and the U.S. |
A wonderful person, Julie Sheldon is a strategic thinker, collaborative, creative in thinking and grounded in execution. She brings a clear and exciting vision to a brief creating engaging and fun communications that’s current, relevant and resonates with our target consumer. With her passion, commitment and attention to details she has been able to enable stronger brand health and engagement while creating, managing and executing the Smirnoff Ice Coolers Social Strategy.
-Vincent D'Souza, Brand Manager, Diageo
After 12 years of working in various agencies in Toronto, I decided to pack up and move to the West coast to freelance; working with clients and agencies both big and small.
Julie was wonderful to work with. She brought a high level of creativity and strategic thinking to her work on Home Hardware’s brand relaunch. Julie was instrumental in the development of our new digital & social media strategy, as well as the creation of the social media playbook. I highly recommend Julie for an effective and useful social media strategy that makes a measurable difference.
-Rob Wallace, Senior Director, Marketing - Home Hardware Stores Limited
I'm time zone-agnostic and have a client roster spans from Vancouver to Toronto to New York.
From coast to coast, Canada to the U.S., I’d be happy to consult on your business.
From coast to coast, Canada to the U.S., I’d be happy to consult on your business.
Clients & Career Notables
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- Currently leading the social media and content creation strategy for the Global Partnership Executive team at Microsoft US
- Social media strategy creation for Save-On-Foods
- Led the social media strategy development for Shoppers Drug Mart
- Created the communication, digital ecosystem and social media strategy for the Home Hardware brand relaunch
- Led and executed the NFL Canada social media strategy
- Led the strategy for the creation of the No Frills social media playbook and content approach
- Established branding and social guidelines for professional athletes (NHL, Boxing, NFL)
- Led the social media strategy for Fisher-Price in Canada
Agency Clients
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- Built out the digital service offering and pricing model for an agency
- Currently lead the social media strategy creation across client portfolios for multiple agencies
- Often oversee an agency's internal social media team
- Art Direct social media shoots on-set
- Oversee content creation per channel for agency clients, to ensure social content aligns to the overarching strategy