Services

I am a strategist to my core, which means I don’t recommend things because they are cool. Or new. Or because it worked for Red Bull. I recommend things that make sense for you. They align to your business goals. They drive impact to your business.
 
Whether we’re channel planning, creating social content or determining your communication plan for your eNewsletter program, everything we’ll do together will always be strategically sound.

JSC Offerings

Social Strategies & Playbooks

Create the strategic social media communication plans for clients; from identifying the role of social media in achieving business goals, to social platform strategies, KPI setting and the development of a social media playbook following the strategy.

Content Creation

Develop content strategies by social platform, determine what content is the most strategic for your brand, and can be on-set for the shoot, or oversee the content production.

Channel Planning

Determine the most effective channels for your brand, establish the role of each social media platform in your ecosystem and how each one will support your business goals.

Workshops/Speaker

Run workshops for agencies, clients, professional athletes, C-Suite & entrepreneurs. Also a social media instructor at BrainStation Vancouver.

Social Execution Team

If you need executional support of the strategy, I can build a team to manage your monthly social content creation and community management.

Social Department Structuring

Whether you're an agency or a client who is seeking to grow or create a social media department, I can help you hire and build that team that will align to your needs.

Questions I Can Help You Answer:

• what is the role that social media plays for your brand?
• what social platforms should you be on and what role does each platform play?
• what content is the most effective and how do you avoid fluffy posts
• what should your approach be for paid social vs organic?
• how do you integrate your above-the-line campaign on social that isn't just a shorter cut-down?
  
• I'm an executive, so how do I manage and grow my personal brand?