Services

I am a strategist to my core, which means I don’t recommend things because they are cool. Or new. Or because it worked for Red Bull. I recommend things that make sense for you. They align to your business goals. They drive impact to your business.
 
Whether we’re channel planning, creating social content or determining your communication plan for your eNewsletter programs, everything we’ll do together will always be strategically sound.

Social Strategies

Create the strategic social media communication plans for clients; from identifying the role of social media in achieving business goals, to social platform strategies and KPI setting.

Content Creation

Develop content strategies by social platform, determine what content is the most strategic for your brand, and I'll be on-set for the shoot, or oversee the content production.

Channel Planning

Take high-level creative ideas and break them into their specific communications tasks; outlining the role of digital/social channels within a campaign or an overarching strategy.

Workshops/Consulting

Run workshops for agencies, clients & entrepreneurs. Also a social media instructor at BrainStation Vancouver.
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Questions I Can Help You Answer:

• what is the role that social media plays for your brand?
  
• what social platforms should you be on and what role does each platform play?
  
• what content is the most effective and how do you avoid fluffy posts
  
• what should your approach be for paid social vs organic?
  
• how do you integrate your above-the-line campaign on social that isn't just a shorter cut-down?