A Few Visual Pieces

 Clients & Career Notables

• Wrote the North American social media strategy for The Body Shop and currently oversee the execution of all social content
• Wrote several social media strategies and playbooks for Kraft Heinz brands (Kraft Dinner, Lunchables, MiO, CRAVE and pürgrains)
• Creation of internal & external storytelling content for LinkedIn
• Created social media strategies and playbooks for several Labatt innovation brands
• Led the social media and content creation strategy for the Global Partnership Executive team at Microsoft US
• Wrote the social media strategy for Save-On-Foods and their loyalty brand, More Rewards
• Led the social media strategy development for Shoppers Drug Mart
• Created the communication, digital ecosystem and social media strategy for the Home Hardware brand relaunch
• Led and executed the NFL Canada social media strategy
• Led the strategy for the creation of the No Frills social media playbook and content approach
• Established branding and social guidelines for professional athletes (NHL, Boxing, NFL)
• Led the social media strategy for Fisher-Price in Canada

A Few Agency Clients

• Currently lead the social media strategy creation across client portfolios for multiple agencies
  
• Built out the digital service offering and pricing model for an agency
  
• Often oversee an agency's internal social media team
• Art Direct social media shoots on-set
• Oversee content creation per channel for agency clients, to ensure social content aligns to the overarching strategy