A Few Visual Pieces
Clients & Career Notables
- Wrote the North American social media strategy for The Body Shop and currently oversee the execution of all social content
- Wrote several social media strategies and playbooks for Kraft Heinz brands (Kraft Dinner, Lunchables, MiO, CRAVE and pürgrains)
- Creation of internal & external storytelling content for LinkedIn
- Created social media strategies and playbooks for several Labatt innovation brands
- Led the social media and content creation strategy for the Global Partnership Executive team at Microsoft US
- Wrote the social media strategy for Save-On-Foods and their loyalty brand, More Rewards
- Led the social media strategy development for Shoppers Drug Mart
- Created the communication, digital ecosystem and social media strategy for the Home Hardware brand relaunch
- Led and executed the NFL Canada social media strategy
- Led the strategy for the creation of the No Frills social media playbook and content approach
- Established branding and social guidelines for professional athletes (NHL, Boxing, NFL)
- Led the social media strategy for Fisher-Price in Canada
A Few Agency Clients
- Currently lead the social media strategy creation across client portfolios for multiple agencies
- Built out the digital service offering and pricing model for an agency
- Often oversee an agency's internal social media team
- Art Direct social media shoots on-set
- Oversee content creation per channel for agency clients, to ensure social content aligns to the overarching strategy