JULIE SHELDON
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A Few Visual Pieces

 Clients & Career Notables

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  • Wrote the North American social media strategy for The Body Shop and currently oversee the execution of all social content
  • Wrote several social media strategies and playbooks for Kraft Heinz brands (Kraft Dinner, Lunchables, MiO, CRAVE and pürgrains)
  • Creation of internal & external storytelling content for LinkedIn
  • Created social media strategies and playbooks for several Labatt innovation brands
  • Led the social media and content creation strategy for the Global Partnership Executive team at Microsoft US
  • Wrote the social media strategy for Save-On-Foods and their loyalty brand, More Rewards
  • Led the social media strategy development for Shoppers Drug Mart
  • Created the communication, digital ecosystem and social media strategy for the Home Hardware brand relaunch
  • Led and executed the NFL Canada social media strategy
  • Led the strategy for the creation of the No Frills social media playbook and content approach
  • Established branding and social guidelines for professional athletes (NHL, Boxing, NFL)
  • Led the social media strategy for Fisher-Price in Canada

A Few Agency Clients

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  • Currently lead the social media strategy creation across client portfolios for multiple agencies
  • Built out the digital service offering and pricing model for an agency
  • Often oversee an agency's internal social media team
  • Art Direct social media shoots on-set
  • Oversee content creation per channel for agency clients, to ensure social content aligns to the overarching strategy
julie sheldon consulting ltd.
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